A revision refers to a change or adjustment to a job or task we've initially delivered, usually encompassing less than 1/4 of the entire work. This can range from minor tweaks to course corrections necessary for finalizing the task. Such changes might include adjustments to iconography, typography, color, font sizes, or even elements you might've overlooked before we began. However, revisions shouldn't alter the core intent or meaning of the delivered work, such as major typography shifts, drastic layout alterations, or color palette changes. The exact definition, aligning with advertising industry standards, is ultimately determined by WGNR.
For substantial revisions, entirely new concepts, or significant directional changes, WGNR may need to issue a Change Order for your review. This document will outline any additional costs that fall outside the original scope, requiring your approval before proceeding.
You've indicated that we are on the R3 round of revisions. Typically, after two standard rounds, reaching a third suggests there might have been oversights or evolving feedback from your team. We strongly recommend consolidating all your revisions at this stage. If necessary, consider pausing to gather feedback, and then resubmitting this form once you're ready.
You've indicated we're on the R4 round of revisions. After three previous rounds, progressing to a fourth often signals that there might be some misalignment in our understanding or evolving requirements on your end.
In any case, we believe direct communication can help. We strongly recommend reaching out to us, so we can schedule a call or meeting to ensure we're on the same page.
You've indicated we're on the R5 round of revisions. This is quite unusual.
If we're using five or more rounds, it suggests there might be fundamental misunderstandings or evolving requirements.
We believe a direct conversation can help address any challenges. Please reach out to us promptly so we can arrange a call or meeting, ensuring we align better on this job/project.
Prolonging the revision cycles isn't the most productive approach, and we want to maximize the likelihood of a successful outcome.
You have selected R6 as the round of revisions we're on. We should have never reached a 6th round regardless of whether or not you have chosen to pay change order fees. This should have been knocked out by R2 at the most.
Let's get on a call or meeting ASAP to see where we've gone wrong and correct this before it becomes any worse.
"Houston, we have a problem!" It's evident we need to address something urgently to ensure we're aligned.
Please let's connect for a call or meeting at your earliest convenience. Together, we can navigate any challenges and steer the project back on course.
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