A brand includes a name, logo, slogan, and/or design schema associated with a product or service. Brand recognition and other reactions are created by the use of the product or service and through the influence of advertising, design, and media commentary. A brand is a symbolic embodiment of all the information connected to the product and serves to create associations and expectations around it. A brand often includes a logo, fonts, color schemes, symbols, and sound, which may be developed to represent implicit values, ideas, and even personality.
Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions – some of which you can influence, and some that you cannot. Identifying what an organization is at its core; what it values and what distinguishes it from its competitors is a powerful process. It allows an entity to simply and effectively convey what it is and what it has to offer through words and images.
We believe that successful brands are those that exhibit genuine human characteristics when communicating with their intended audience. It’s important that they are honest, relevant, and compelling among other qualities. Through a mix of brand strategies, we help bridge the gap between people and the brands that wish to reach them.
