Agency of Record Proposal | WGNR

Agency of Record Proposal

Proposal presented by: WGNR

 

We’re excited to present this Agency of Record Proposal, crafted to accelerate your brand’s growth and deliver measurable results. At WGNR, we combine strategic insight, creative excellence, and data-driven execution to help you achieve your business goals. Our team will serve as your dedicated partner, guiding you through every stage of your marketing journey with clarity, transparency, and a relentless focus on success.

Go to the following links to learn more about aspects of the scope of work and WGNR:

Scope of Work

As your Agency of Record, WGNR will deliver a full spectrum of marketing solutions tailored to your brand’s unique needs. Our team will collaborate closely with you to define objectives, develop innovative strategies, and execute campaigns across all relevant channels. Each service is designed to drive measurable outcomes and position your brand for long-term success.

Agency of Record Growth Tier

A full-service partnership designed to drive measurable growth. This plan blends strategic leadership with hands-on execution—covering content, digital, social, analytics, and more. You’ll benefit from priority support, advanced reporting, and a dedicated strategist who ensures every campaign moves your business forward.

Brand/Corporate Identity (Essential Package)

This will be the master brand over sub-brands, CCT, STAR, and Homecare.• Master brand development (voice, tone, values) • Brand positioning statement • Logo design (up to 3 grayscale concepts + final files in all formats) • Color palette • Simple style guide (logo, colors, typography basics) • Up to 2 rounds of revisions included; additional revisions billed at $150 per hour

Lab360°™ Core Plan

Tailored for small and medium businesses, the Core Plan provides powerful insights with a cost-effective approach. In a dynamic and virtual 3 hour workshop, you will gain actionable insights into brand positioning and strategy formulation. With WGNR’s expert guidance, uncover opportunities and prepare your brand for growth.Objective: To understand the client's brand positioning, challenges, and goals, and to deliver actionable strategic insights through a comprehensive workshop.

Shopify Website Development and Design

WGNR will design and develop a Shopify ecommerce website for a small, home-based coffee business. The base package includes setup of up to 10 products, configuration of a standard Shopify theme, secure payment gateway integration, and basic training for the client. Optional add-ons such as additional products, custom design, email marketing, and advanced SEO can be included as needed.

Additional Items and Add-Ons

To further enhance your Shopify ecommerce website, WGNR offers a selection of optional services and upgrades. These add-ons allow you to customize your site’s functionality, design, and marketing capabilities based on your evolving business needs. Each item is available individually, so you can choose the enhancements that best fit your goals and budget.

Domain Registration (Yearly)

We will register a new domain name on your behalf, for use with your website.$30+ (prices vary based on the name selected and its value)

Extra Products (per 10)

Expand your online store’s catalog by adding more products beyond the initial package$300 (per 10 products)

Custom Design/Branding

Upgrade your site with unique visual elements and branding tailored to your business identity.$850 (added to the basic package)

Email Marketing Integration

Connect your store to email marketing tools for automated campaigns and customer engagement.$450 (one-time fee)

Advanced SEO Setup

Boost your site’s visibility in search engines with enhanced optimization and keyword targeting.$550 (one-time fee)

Ongoing Maintenance (monthly)

Receive regular updates, technical support, and minor site adjustments to keep your store running smoothly.$150 per month

Your Investment

Here is a detailed breakdown of the investment we are recommending for BTE based on our previous discovery and assessment call with you.Each line item has been carefully considered to ensure transparency and clarity, reflecting the value and expertise that WGNR brings to this partnership. Our aim is to deliver exceptional results that align with your strategic goals, offering a comprehensive agency partnership program that supports your business' growth and success.

Agency of Record Growth Tier (Monthly Fee)
$5000
Lab360°™ Core Plan
$5250
Brand/Corporate Identity (Essential Package)
$7500
Basic Shopify Website Development and Design
$3500

Total: $21250

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WGNR is an innovation-first global brand marketing agency.

Introduction

This document outlines the agreement between WGNR, LLC ("Agency") and you ("Client") for the provision of the associated services. It details the obligations of both parties concerning the delivery of services, materials, and goods.

Proposal Validity and Estimate

Estimates and project specifics provided herein reflect our mutual understanding at the time of proposal preparation. Given the collaborative and dynamic nature of the work proposed by Agency, these estimates are subject to refinement. Client will be informed of any significant adjustments. This proposal, including Terms and Conditions, remains valid for 30 days from issuance.

Scope of Services

Agency commits to delivering the work as proposed, including all preparatory and follow-up activities as agreed. Requests for additional services outside the original scope will be subject to separate charges and agreements.

Project Timeline

The delivery schedule for the work will align with the timeline outlined in this proposal or as mutually agreed in subsequent communications.

Modifications and Adjustments

Any changes requested by Client affecting the service scope, deliverables, or timeline will require written confirmation from Agency. Adjustments may result in additional fees, for which Client agrees to be responsible.

Payment Terms

Payment for the services is due upon acceptance of this proposal. Full payment secures Client's rights to the finished work and associated deliverables. Agency retains ownership of materials and goods until payment is fully processed.

Accepted Payment Methods

Agency accepts payment via check, credit/debit cards, or ACH transfers. Secure electronic payment is powered by Stripe.

Taxes

Client bears responsibility for all applicable taxes. Tax-exempt status will be honored upon presentation of a valid exemption certificate.

Governing Law and Dispute Resolution

This agreement is governed by the laws of the State of Florida and County of Orange. Disputes arising from this agreement will be settled through arbitration per the American Arbitration Association's rules.

Confidentiality

Both parties commit to maintaining the confidentiality of proprietary information shared during the engagement.

Limitation of Liability

Agency's liability is limited to the value of services and deliverables provided under this agreement.

Termination

Either party may terminate this agreement with thirty (30) days' written notice only upon a material breach of terms by the other party.

Entire Agreement

This proposal constitutes the entire agreement between Agency and Client concerning, superseding all prior communications.