We truly believe in the journey and evolution of Community Connections Transportations and affiliated companies. The entire team is very excited to collaborate with you to enhance your brand identity, ensuring it reflects the core values and exceptional services you provide. Our focus is to craft a brand identity that resonates with your audience and strengthens your market presence.
As always, we will be working closely with you, offering a personalized approach that aligns with your vision for the future. Together, we’ll create a brand identity that not only stands out but also embodies the spirit and mission of Community Connections Transportations.
This section outlines the specific services and deliverables that WGNR will provide to Community Connections Transportations as part of our collaboration. Each item has been carefully tailored to meet your unique needs and objectives, ensuring a comprehensive approach to enhancing your brand identity.Established Project Priorities (in order of priority):1. Customer Testimonial Video Production 2. New Non-Profit Organization Brand Development 3. New Master Brand Development (unites CCT, STAR, and Homecare underneath) 4. Brand Identity System (4 Transportation Services)
This will be the master brand over sub-brands, CCT, STAR, and Homecare.• Master brand development (voice, tone, values) • Brand positioning statement • Logo design (up to 3 grayscale concepts + final files in all formats) • Color palette • Simple style guide (logo, colors, typography basics) • Up to 2 rounds of revisions included; additional revisions billed at $150 per hour
This will be the master brand over sub-brands, CCT, STAR, and Homecare.Research and development of brand name and tagline options.• Up to 5 name options • Up to 5 tagline options • Comprehensive research and analysis (e.g., competitor analysis, market research, USPTO search, domain name availability) • Creative ideation • Rationale for and meaning of name and tagline options • Up to 2 rounds of revisions included; additional revisions billed at $150 per hour
• Brand development (voice, tone, values) • Brand positioning statement • Logo design (up to 3 grayscale concepts + final files in all formats) • Color palette • Simple style guide (logo, colors, typography basics) • Up to 2 rounds of revisions included; additional revisions billed at $150 per hour
Research and development of brand name and tagline options.• Up to 5 name options • Up to 5 tagline options • Comprehensive research and analysis (e.g., competitor analysis, market research, USPTO search, domain name availability) • Creative ideation • Rationale for and meaning of name and tagline options • Up to 2 rounds of revisions included; additional revisions billed at $150 per hour
Development of a brand identity system for up to 4 product/service lines. The goal is to create distinct, cohesive, and market-ready visual and verbal assets that strengthen the overall brand architecture and resonate with the target audience.Includes: • Naming Development: Basic research and ideation for up to 4 names • Logo Design: Up to 3 initial logo designs per product/service line, prepared in grayscale • Master Brand Alignment: Basic alignment with master brand • Deliverables: Final logo files in standard formats (CMYK, RGB, Color, B&W, PNG, JPG) • Revisions: Up to 2 rounds included; additional revisions billed at $150 per hour • Additional Service Lines: $1,500 per additional line
Includes: ** Pre-Production & Logistics Planning ** - Client Kick-off Meeting: Initial meeting to discuss project objectives, review plan options, and align on expectations. - Location Scouting and Planning: Identification and assessment of potential shoot locations to ensure suitability for filming. - Interview Questions Development: Crafting tailored interview questions to elicit impactful testimonials. - Staging Options: Evaluation and selection of staging setups at confirmed location(s) to enhance visual appeal. - Site Visits: Conducting visits to potential shoot locations to finalize logistics and ensure readiness. - Props Acquisition: Sourcing and obtaining necessary props to support the storytelling.** Production ** - Half Day Shoot Off-Site: Up to 4 hours of on-location filming. - Equipment Setup: - Cameras: Use of two cameras (Canon EOS 60D and Canon EOS 80D) for diverse shot angles. - Crew: Executive Producer/Director of Photography (DP) and a second camera operator. - Technical Gear: Comprehensive setup including cameras, lenses, lighting, audio equipment, stands, lighting, and cabling. - B-Roll Capture: Filming supplementary footage to enrich the primary content.** Post-Production ** - Note: Post-production services such as color grading, chroma keying, motion graphics, audio editing, and retouching are not included in this package and will be estimated separately after the shoot day.** Additional Considerations ** - Contingency Plan: Preparedness for weather-related or unforeseen disruptions, with backup dates and locations identified. - Deliverables: Final video length and format to be determined in consultation with the client.
Courtesy discounts for eligible projects.
5% discount on all projects considered post-Lab360° initiatives.
30% discount on all projects related to the new non-profit organization.
Here is a detailed breakdown of the investment required for the brand identity enhancement project for Community Connections Transportations and affiliated companies. Each line item has been carefully considered to ensure transparency and clarity, reflecting the value and expertise that WGNR brings to this partnership. Our aim is to deliver exceptional results that align with your strategic goals, offering a comprehensive package that supports your brand's growth and success.
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