Brand/Corporate Identity Development | WGNR

Brand/Corporate Identity Development

Proposal presented by: WGNR

We truly believe in the journey and evolution of Community Connections Transportations and affiliated companies. The entire team is very excited to collaborate with you to enhance your brand identity, ensuring it reflects the core values and exceptional services you provide. Our focus is to craft a brand identity that resonates with your audience and strengthens your market presence.

As always, we will be working closely with you, offering a personalized approach that aligns with your vision for the future. Together, we’ll create a brand identity that not only stands out but also embodies the spirit and mission of Community Connections Transportations.

  • You can obtain information on our Brand/Corporate Identity approach here
  • You can obtain information on our Brand Nomenclature approach here

 

Scope of Work

This section outlines the specific services and deliverables that WGNR will provide to Community Connections Transportations as part of our collaboration. Each item has been carefully tailored to meet your unique needs and objectives, ensuring a comprehensive approach to enhancing your brand identity.Our goal is to provide clarity and transparency, detailing the scope of work that will drive the success of this project. Below, you will find a detailed list of services that will form the foundation of our partnership.

Brand/Corporate Identity (Essential Package) - New Master Brand

• Master brand development (voice, tone, values) • Brand positioning statement • Logo design (up to 3 grayscale concepts + final files in all formats) • Color palette • Simple style guide (logo, colors, typography basics) • Up to 2 rounds of revisions included; additional revisions billed at $150 per hour

Brand Nomenclature (Essential Package) - New Master Brand

Research and development of brand name and tagline options.• Up to 5 name options • Up to 5 tagline options • Comprehensive research and analysis (e.g., competitor analysis, market research, USPTO search, domain name availability) • Creative ideation • Rationale for and meaning of name and tagline options • Up to 2 rounds of revisions included; additional revisions billed at $150 per hour

Brand/Corporate Identity (Essential Package) - New Non-Profit Brand

• Brand development (voice, tone, values) • Brand positioning statement • Logo design (up to 3 grayscale concepts + final files in all formats) • Color palette • Simple style guide (logo, colors, typography basics) • Up to 2 rounds of revisions included; additional revisions billed at $150 per hour

Brand Nomenclature (Essential Package) - New Non-Profit Brand

Research and development of brand name and tagline options.• Up to 5 name options • Up to 5 tagline options • Comprehensive research and analysis (e.g., competitor analysis, market research, USPTO search, domain name availability) • Creative ideation • Rationale for and meaning of name and tagline options • Up to 2 rounds of revisions included; additional revisions billed at $150 per hour

Brand/Corporate Identity (Essential Package) - New Homecare Brand

• Brand development (voice, tone, values) • Brand positioning statement • Logo design (up to 3 grayscale concepts + final files in all formats) • Color palette • Simple style guide (logo, colors, typography basics) • Up to 2 rounds of revisions included; additional revisions billed at $150 per hour

Brand Nomenclature (Essential Package) - New Homecare Brand

Research and development of brand name and tagline options.• Up to 5 name options • Up to 5 tagline options • Comprehensive research and analysis (e.g., competitor analysis, market research, USPTO search, domain name availability) • Creative ideation • Rationale for and meaning of name and tagline options • Up to 2 rounds of revisions included; additional revisions billed at $150 per hour

Brand Refinement (Essential Package) - CCT

Smaller businesses seeking basic refinement.• Minor tweaks to logo and color palette • Assessment and recommendations for messaging of the refined brand • Update to existing brand/style guidelines • Final files in all formats • One round of revisions included; additional revisions billed at $150 per hour

Brand Refinement (Essential Package) - STAR

Smaller businesses seeking basic refinement.• Minor tweaks to logo and color palette • Assessment and recommendations for messaging of the refined brand • Update to existing brand/style guidelines • Final files in all formats • One round of revisions included; additional revisions billed at $150 per hour

Brand Refinement (Essential Package) - Weston

Smaller businesses seeking basic refinement.• Minor tweaks to logo and color palette • Assessment and recommendations for messaging of the refined brand • Update to existing brand/style guidelines • Final files in all formats • One round of revisions included; additional revisions billed at $150 per hour

Product/Service Line Brand Identity System (Essential Package)

Development of a brand identity system for up to 4 product/service lines. The goal is to create distinct, cohesive, and market-ready visual and verbal assets that strengthen the overall brand architecture and resonate with the target audience.Includes: • Naming Development: Basic research and ideation for up to 4 names • Logo Design: Up to 3 initial logo designs per product/service line, prepared in grayscale • Master Brand Alignment: Basic alignment with master brand • Deliverables: Final logo files in standard formats (CMYK, RGB, Color, B&W, PNG, JPG) • Revisions: Up to 2 rounds included; additional revisions billed at $150 per hour • Additional Service Lines: $1,500 per additional line

Product/Service Line Brand Identity System (Essential Package)

Development of a brand identity system for up to 4 product/service lines. The goal is to create distinct, cohesive, and market-ready visual and verbal assets that strengthen the overall brand architecture and resonate with the target audience.Includes: • Naming Development: Basic research and ideation for up to 4 names • Logo Design: Up to 3 initial logo designs per product/service line, prepared in grayscale • Master Brand Alignment: Basic alignment with master brand • Deliverables: Final logo files in standard formats (CMYK, RGB, Color, B&W, PNG, JPG) • Revisions: Up to 2 rounds included; additional revisions billed at $150 per hour • Additional Service Lines: $1,500 per additional line

Additional Notes

Project Delay Policy Acknowledgment: By signing this proposal, you acknowledge that you have read and agree to WGNR's Project Delay Policy, which outlines responsibilities, fees, and procedures associated with project delays. The policy can be reviewed here: wgnrl.ink/delayIf you have any questions regarding your estimate, please email billing@wgnr.co.

Discount Code: LAB360

Discount code to be used at time of initial payment.

Your Investment

Here is a detailed breakdown of the investment required for the brand identity enhancement project for Community Connections Transportations and affiliated companies. Each line item has been carefully considered to ensure transparency and clarity, reflecting the value and expertise that WGNR brings to this partnership. Our aim is to deliver exceptional results that align with your strategic goals, offering a comprehensive package that supports your brand's growth and success.

Brand/Corporate Identity (Essential Package) - New Master Brand
$7500.00
Brand Nomenclature (Essential Package) - New Master Brand
$5000.00
Brand/Corporate Identity (Essential Package) - New Non-Profit Brand
$7500.00
Brand Nomenclature (Essential Package) - New Non-Profit Brand
$5000.00
Brand/Corporate Identity (Essential Package) - New Homecare Brand
$7500.00
Brand Nomenclature (Essential Package) - New Homecare Brand
$5000.00
Brand Refinement (Essential Package) - CCT
$3500.00
Brand Refinement (Essential Package) - STAR
$3500.00
Brand Refinement (Essential Package) - Weston
$3500.00
Product/Service Line Brand Identity System (Essential Package)
$5000.00

Total: $53000

Approve Proposal

I agree to the terms of this agreement and proposal and that my typed name below can be used as a digital representation of my signature to that fact.

To Accept, Type Your Full Name Below

WGNR is an innovation-first global brand marketing agency.

Introduction

This document outlines the agreement between WGNR, LLC ("Agency") and you ("Client") for the provision of the associated services. It details the obligations of both parties concerning the delivery of services, materials, and goods.

Proposal Validity and Estimate

Estimates and project specifics provided herein reflect our mutual understanding at the time of proposal preparation. Given the collaborative and dynamic nature of the work proposed by Agency, these estimates are subject to refinement. Client will be informed of any significant adjustments. This proposal, including Terms and Conditions, remains valid for 30 days from issuance.

Scope of Services

Agency commits to delivering the work as proposed, including all preparatory and follow-up activities as agreed. Requests for additional services outside the original scope will be subject to separate charges and agreements.

Project Timeline

The delivery schedule for the work will align with the timeline outlined in this proposal or as mutually agreed in subsequent communications.

Modifications and Adjustments

Any changes requested by Client affecting the service scope, deliverables, or timeline will require written confirmation from Agency. Adjustments may result in additional fees, for which Client agrees to be responsible.

Payment Terms

Payment for the services is due upon acceptance of this proposal. Full payment secures Client's rights to the finished work and associated deliverables. Agency retains ownership of materials and goods until payment is fully processed.

Accepted Payment Methods

Agency accepts payment via check, credit/debit cards, or ACH transfers. Secure electronic payment is powered by Stripe.

Taxes

Client bears responsibility for all applicable taxes. Tax-exempt status will be honored upon presentation of a valid exemption certificate.

Governing Law and Dispute Resolution

This agreement is governed by the laws of the State of Florida and County of Orange. Disputes arising from this agreement will be settled through arbitration per the American Arbitration Association's rules.

Confidentiality

Both parties commit to maintaining the confidentiality of proprietary information shared during the engagement.

Limitation of Liability

Agency's liability is limited to the value of services and deliverables provided under this agreement.

Termination

Either party may terminate this agreement with thirty (30) days' written notice only upon a material breach of terms by the other party.

Entire Agreement

This proposal constitutes the entire agreement between Agency and Client concerning, superseding all prior communications.