To visually communicate CCT’s mission and values, we designed a wrap that features a touching image of a younger hand holding an older hand, symbolizing care and compassion. This powerful visual is complemented by subtle yet effective graphical elements that stay true to CCT’s brand without overwhelming the viewer. The design ensured that every angle of the vehicle offered something new to engage with, whether the vehicle was in motion or stationary. This thoughtful approach helped to keep the message clear and engaging, avoiding the cluttered look that many vehicle wraps tend to have.
The final design not only met but exceeded CCT’s expectations by effectively conveying their commitment to the community. Each vehicle in the fleet now serves as a moving billboard that speaks to the heart of what CCT stands for—compassion, reliability, and quality transportation for all. By focusing on a clean, impactful design, we ensured that CCT’s message would be noticed and remembered by everyone who sees their vehicles on the road. After about three months on the road, CCT realized an over 80% lift to their business’ bottom-line and public awareness. As CCT’s founder and CEO, Kimber St. Preux reported, “these vehicles paid for themselves multiple times over.” This project highlights our ability to create meaningful and effective branding solutions that align with our clients’ missions and values.