National CPG Trial and Awareness Campaign.

Client: The Coca-Cola Company

free seo audit,free seo audit tool online,free seo audit report,free seo audit report pdf,free seo audit report download,free seo audit checklist,free website audit,free website audit tool,free website audit checker,free website auditor,free website audit checklist,website audit service,website audit tool,website audit checklist,website audit software,website auditor,seo audit cost,seo audit software,seo audit,seo audit checklist,seo audit services

Here's the story.

They wanted to launch the largest experiential trial program ever attempted for the company.

The product was Coca-Cola Zero.

With a large national team on the ground, we distributed over 15 million cans of Coke Zero to teens and young adults in close to 50 markets nationwide over the span of 49 weeks. The activation was a highly sharable experience with thirst-quenching gaming lounges and share-worthy photo ops. Teens who engaged on-site were directed to a laptop station where they could sign up on the website and share ideas on what they could make possible in the years to come.

An online community was created to engage with the campaign and be a part of its evolution throughout the year. We took the online data and implemented the best ideas into the logistical plans in real-time. Word-of-mouth tracking was achieved by distributed special codes where people could choose to tell us about the conversations they had with Coke Zero.

Would you like to work with us?

Let’s discuss your current goals and objectives and discover how to best support your needs.