National CPG Trial
and Awareness Campaign.

Client: The Coca-Cola Company

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The mission was to launch the most ambitious experiential sampling campaign in the company’s history.
The spotlight was on Coca-Cola Zero.

Our extensive national squad took to the field, delivering an unprecedented 15 million cans of Coke Zero to the youth in nearly 50 markets across the country during a 49-week marathon. The campaign offered a dynamic, interactive experience complete with refreshment-packed gaming lounges and vibrant photo spots designed for social media. Engaged teens were invited to a laptop hub to visit, where they could pledge their visions for future possibilities.

We cultivated an online community to not only interact with the campaign but to also influence its ongoing journey. Leveraging live data, we seamlessly integrated the community’s top suggestions into our real-time event strategies. To track the buzz, we distributed unique codes, encouraging individuals to report back on their conversations about Coke Zero, fostering a grassroots word-of-mouth movement.

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Over 15 million teens sampled Coca-Cola Zero through our efforts over 12 months.

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4,000 event days activated in 48 markets nationwide.

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43,501 social media photos were shared via third-tier social media networks.

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Mobile experiences reached 6.8 million.


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