A multi-faceted campaign
focused on driving brand awareness.

Bella Collina

Nestled in the rolling hills of Lake County, Florida, Bella Collina stands as a testament to luxury, exclusivity, and architectural grace. Tasked with elevating its stature from a hidden gem to a renowned residential community, WGNR embarked on an ambitious journey to highlight Bella Collina’s unique offerings and upscale living experiences.
Bella Collina, known for its Nick Faldo-designed championship golf course, luxurious spa, and castle-like clubhouse, needed to increase its visibility and appeal to a diverse range of potential residents. Our challenge was to create a campaign that highlighted the community’s distinct features while appealing to a varied audience, including young affluent families, physicians, Brazilian expats, and sports stars seeking privacy and luxury.
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WGNR developed a multi-faceted campaign focused on driving brand awareness and targeting specific audience segments. This included:
1.
Highlighting the community’s modern amenities and proximity to top educational institutions.
2.
Emphasizing the privacy and tranquility appealing to high-income professionals.
3.
Showcasing the community’s security features and expansive land, attracting Brazilian residents in Central Florida.
4.
Featuring the privacy aspect that appeals to celebrities and sports personalities.
Camouflaged butterfly on tree bark.
Owl on tree promoting Bella Collina luxury living.
Print

The campaign unfolded
in two phases.

Phase one.
Creating Intrigue: Initially, we sparked curiosity by promoting Bella Collina as a “hidden gem,” utilizing targeted paid media and inbound marketing strategies.
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Outdoor & Digital
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Camouflaged butterfly on tree bark.
Owl on tree promoting Bella Collina luxury living.

The campaign unfolded
in two phases.

Phase one.
Creating Intrigue: Initially, we sparked curiosity by promoting Bella Collina as a “hidden gem,” utilizing targeted paid media and inbound marketing strategies.
Phase two.
Revealing the Lifestyle: Next, we revealed more about the property, its amenities, and the luxurious Bella lifestyle, supported by a robust media mix program.
Golfer swinging on billboard advertisement for Bellacollina.com
Phase two.

Revealing the Lifestyle: Next, we revealed more about the property,
its amenities, and the luxurious Bella lifestyle, supported by a
robust media mix program.

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Social

Mobile view of Bella Collina community ad.
Social

Our approach led to:

1. Increased awareness and interest in Bella Collina’s residential homes and condos.
2. Enhanced sense of pride among current residents.
3. Attraction of diverse buyer segments, from high-net-worth families to second-home buyers.

Bella Collina’s transformation under WGNR’s guidance is a prime example of how targeted marketing can redefine a community’s image. From a hidden gem, Bella Collina has emerged as a desired address, offering an unmatched blend of luxury, privacy, and natural beauty. This campaign underscores WGNR’s expertise in creating compelling narratives that resonate with diverse audiences and drive tangible results.

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