Trends and Predictions for Smarter Marketing Campaigns

News. Trends and Predictions for Smarter Marketing Campaigns. Although digital marketing tools and technology like automation, AI, video, voice search, and the rise of the chatbots will continue to make an impact on marketing campaigns across industries, 2019 will also see a push for more personalization and customer centered approaches, with a focus on quality […]

Why you should use Pinterest for pre-holiday marketing

News. Why you should use Pinterest for pre-holiday marketing. Most of us have probably spent at least some time browsing recipes, interior design tips or travel information on Pinterest. Visitors to the site love it because it’s visual, engaging and creates opportunities for personalization. But who knew that it is such a great marketing vehicle—especially […]

The Key Tenets of Successful Email Marketing

News. The Key Tenets of Successful Email Marketing. 4% of email recipients made at least one purchase last year based on a promotional email.” – ConvinceAndConvert.com An email marketing program that incorporates good strategy, design, a compelling subject line, and a targeted list, can consistently be one of your highest converting media channels. It starts […]

Find Your Voice: Optimizing Your Content for Voice Search

News. Find Your Voice: Optimizing Your Content for Voice Search. Search engines can hear you now. Driven by the rapidly-increasing popularity of digital assistants such as Siri, Cortana, Alexa, and Google Assistant, people are increasingly using their voices to conduct web searches through their mobile devices and smart speakers. Alpine.AI estimates there are over one […]

Better Customer Experiences Combine Automation With Human Interaction

News. Better Customer Experiences Combine Automation With Human Interaction. We’re living and working in a digitally-immersed world. No question. Digital control sales, marketing, support and every other customer engagement. Digital is a business imperative and customers have become acclimated to engaging in that way. There are so many efficiencies and interaction improvements that digital is […]

Lead Marketing Automation: Why It Matters And How It Helps A Business

News. Lead Marketing Automation: Why It Matters And How It Helps A Business. Marketing strategies change every day. Trying to keep up with the latest trends and your existing strategies manually can take its toll. Your employees will likely start making mistakes or struggle to meet deadlines. As a result, you’ll fall behind the competition, allowing other […]

5 Unusual Marketing Ideas to Increase Restaurant Sales

News. 5 Unusual Marketing Ideas to Increase Restaurant Sales. Restaurant owners in 2019 face an increasingly competitive market. Many of them are turning to technology or diversifying their business. As the old saying goes, “necessity is the mother of invention” – and restaurateurs are certainly inventing some creative strategies to increase restaurant sales. In this […]

Hotel Video Marketing: What You Need to Know

News. Hotel Video Marketing: What You Need to Know. Promoting a hotel and generating more bookings can be difficult in today’s crowded hospitality space. A great way to make your property stand out is through using videos. At WGNR, we’ve done our fair share of hotel video marketing and learned a lot of things along […]

Does The Restaurant Delivery Market Lack A Strong Market Identity?

News. Does The Restaurant Delivery Market Lack A Strong Market Identity? Over the last decade, the restaurant and hospitality industry has been transformed by online delivery services. In 2019, restaurant-to-consumer food delivery has brought in revenue over $50,000 million, with an annual growth rate of almost 10%. Food delivery has become a key way to diversify […]

The Complete Guide to Social Media Marketing for Hotels

News. The Complete Guide to Social Media Marketing for Hotels. Social media is one of the first places people go to when researching their next trip. Consumers use it to find travel inspiration, attractions, restaurants, resorts, and even hotels. In today’s day and age, social media marketing is a necessity for hotels that want to […]

How Hotels Can Prepare for Voice Search Revolution?

News. How Hotels Can Prepare for Voice Search Revolution? Increasingly, people are finding that they can use voice search to multitask. It’s faster and easier than text-based search. And, voice search quality is improving. In 2013, the apps would deliver a correct response just 70 percent of the time. Now, users get answers 95 percent […]

Five Reasons Why Managing Your Own Investment Property is a Bad Idea

News. Five Reasons Why Managing Your Own Investment Property is a Bad Idea. Rental income from investment properties is high on the list of passive income streams. No question. There may be a disconnect, however, between the vision and the reality of managing investment properties. People have the idea that real estate investors just sit […]

Progressive Insurance’s New Sign Spinner Campaign

News. Progressive Insurance’s New Sign Spinner Campaign. Have you caught them yet? Progressive Insurance has recently launched a new campaign centered around this super-focused and serious sign spinner. He’s no Flo, played by actress and comedian Stephanie Courtney, but he’s not supposed to be either. It’s a departure, right? Um, yeah. Our advertising agency in […]

Why You Should Hire a Local Orlando Ad Agency

News. Why You Should Hire a Local Orlando Ad Agency. There’s a lot to juggle when you’re running a local business and it’s not always easy to devote time and resources to your marketing efforts. Hiring a brand marketing and advertising agency allows you to access the latest knowledge and expertise in the discipline without the […]

The Key to Attracting Millennial Hotel Customers – Coffee

News. The Key to Attracting Millennial Hotel Customers – Coffee. The millennial demographic is finally coming of age, reaching adulthood in their millions. For a generation who grew up in a world more interconnected than ever before, the urge to go out and see that world is an inbuilt one. Adulthood means careers, which means […]

5 Remote Team Building Activities to Increase Productivity

News. 5 Remote Team Building Activities to Increase Productivity. We often take social work interactions for granted, especially in a traditional brick and mortar environment. However, remote team building is a “horse of a different color”. Communication, everyday interactions, and water cooler banter are all activities that occur organically in a traditional office environment. In […]

How a Properly Optimized CRM Can Increase Your Sales

News. How a Properly Optimized CRM Can Increase Your Sales. Customer relationship management is often an under-optimized growth lever for businesses. However, in today’s tech-powered age customers are increasingly seeking the human touch. Thus, making Customer Relationship Management tech a major player in every businesses’ sales force. Studies show that it takes 5 to 10 […]

Top 7 Reasons to Buy Local

News. Top 7 Reasons to Buy Local. Doing business locally helps support the brands and businesses right in your community. It also ensures money is cycled back into your local economy. Buying local support brands in your area, stimulates your personal economy, and ensures that you have abundant choices when it comes to products and […]

5 Ways To Use Social Media in Restaurant Marketing

News. 5 Ways To Use Social Media in Restaurant Marketing. Managing a restaurant is a busy and complex job making it difficult to find time to manage your social media marketing. However, connecting to a social audience is paramount to the success of restaurants and social media has become an essential tool for restaurant marketing. […]

How Small Retail Businesses Can Drive Growth

News. How Small Retail Businesses Can Drive Growth. How you communicate with your customers if very important. The chances are you’re using a variety of channels including email, social media, your website, online ads, and even the signage you display in store. omnichannel marketing is a way to coordinate all of those media, offer next-level […]

Why You Can’t Live Without Marketing Automation This Year

News. Why You Can’t Live Without Marketing Automation This Year. Marketers are generally tasked with having to assimilate data, create promotions, manage social media marketing, master analytics, and accomplish it all in a timely manner. But even the most prolific marketing departments can’t do it all on their own and realize success. They need to […]

5 Facts About Customer Loyalty and Restaurant Marketing

News. 5 Facts About Customer Loyalty and Restaurant Marketing. When you run a restaurant or hospitality business, it can feel like you’re being asked to do something new every week. Add delivery options. Get on this new social network. Well, in today’s post, we’re taking a different tack. Let’s focus on the value of retaining […]

7 Common Social Media Marketing Mistakes That Startups Should Avoid

News. 7 Common Social Media Marketing Mistakes That Startups Should Avoid. About 95% of small businesses intend on increasing their marketing budgets. As a startup, you need to get ahead of the curve! Otherwise, you might fall behind (and out of mind with your customers). Here are seven common marketing mistakes you’ll need to avoid on social […]

12 Common Mistakes to Avoid When Managing Remote Teams

News. 12 Common Mistakes to Avoid When Managing Remote Teams. About New Window57% of Americans are working remotely. With the myriad of benefits involving remote working, the prevalence of this setting isn’t surprising. Yet, the productivity of your remote team will highly depend on your management. The way you manage your in-house team is pretty different from […]

10 Brand Development Strategies to Keep Your Brand Top-of-Mind

News. 10 Brand Development Strategies to Keep Your Brand Top-of-Mind. Did you know that small business startups only have a 50 percent chance of making it past five years? However, the success of your business isn’t exactly a coin-toss. In truth, you have complete control over your success. The decisions you make every day affect your business, […]

9 Quick Tips for Creating Meaningful Social Media Content

News. 9 Quick Tips for Creating Meaningful Social Media Content. Today, Search 7 in 10 Americans are using social media. These platforms have become staples in our internet-driven lives. Not only are people using social media to connect but it’s how they get news, entertainment, and more. However, it’s becoming increasingly hard to capture the attention of […]

A Step by Step Guide on How to Create a Brand That’s Meaningful

News. A Step by Step Guide on How to Create a Brand That’s Meaningful. The best way to gain success is to have a brand that is known and loved. Not everyone knows how to create a brand to become a household name such as Kleenex, Coke, or Dove. It takes time but it is […]

Expert Tips for Building a Successful Social Media Marketing Strategy

News. Expert Tips for Building a Successful Social Media Marketing Strategy. If you like to scroll through your Facebook or Twitter feed on your Smartphone as a way to wind down after a long day, you’re far from alone. As of 2022, Account 4.48 billion people around the world use at least one social media […]

How Brands Greatly Benefit From Hiring Marketing Consulting Firms

News. How Brands Greatly Benefit From Hiring Marketing Consulting Firms. Do you have an advertising campaign in place? Perhaps you have a great advertising idea but don’t know how to execute it.  Regardless, marketing consulting firms can build your brand.   What is a brand?   A brand is the company’s design, logo, name, or […]

7 Vital Social Media Key Performance Indicators for Your Success

News. 7 Vital Social Media Key Performance Indicators for Your Success. How much does your business spend on marketing through social media? Is social media effective for your brand? Can you measure that performance? Or is it a guessing game?   More than half of the world now uses social media. Over 346 million are […]

Engagement Marketing: The Definitive Guide

News. Engagement Marketing: The Definitive Guide. Our digital world makes it easier to connect with consumers. And this connection can improve your marketing efforts. 33% of marketers think engaging with the right audience will reach marketing goals. But marketers are left with many struggles. The digital landscape is highly competitive. Several brands are trying to […]

How to Promote Financial Services With Video Marketing Strategies

News. How to Promote Financial Services With Video Marketing Strategies. Did you know that 83% of marketers agree that video marketing is becoming a more and more important component of company marketing strategies? Videos provide a platform for customers who are looking for a more convenient and entertaining way of communication. Video marketing is a great strategy […]

Understanding Consumer Buying Behavior: The Key to Boosting Sales

News. Understanding Consumer Buying Behavior: The Key to Boosting Sales. Are you struggling to improve your sales quotas? Perhaps you have decent sales goals but want to improve them. Regardless, you must understand consumer buying behavior before landing more sales. You must explore what motives a customer to make a purchase. Moreover, you can direct […]

Why Content Development Is a Vital Part of Any CPG Marketing Strategy

News. Why Content Development Is a Vital Part of Any CPG Marketing Strategy. Modern society is full of disruptions. Now more than ever, a growing number of entrepreneurs who started in the garage find themselves suddenly turning into prominent business purveyors. If this sounds like you, you are now smack dab in the middle of […]

4 Effective Inbound Marketing Strategies You Need to Know

News. 4 Effective Inbound Marketing Strategies You Need to Know. Are you looking for ways to encourage your customers to come to you rather than bombarding them with promotional content? If so, it’s time to start utilizing some inbound marketing strategies. Keep reading to learn more about some of the best inbound marketing methods out […]

How Much Should a Startup Spend on Advertising and Marketing?

News. How Much Should a Startup Spend on Advertising and Marketing? Covid-19 has been ravaging the global economy for months. In such an unforgiving climate, splurging on marketing isn’t an option. At the same time, you don’t want to under-invest. You could compromise product/service quality and undermine consumer trust. This is to say budgeting is […]

The Undeniable Benefits of Social Media Marketing

News. The Undeniable Benefits of Social Media Marketing. Did you know that there are more than 7.7 billion people in the world and almost 2.5 of them are active on Facebook? Moreover, social media platforms such as YouTube and Whatsapp also have at least one billion active users who seek entertainment or information. Statistics like […]

The Importance of E-Commerce During and Post-Pandemic

News. The Importance of E-Commerce During and Post-Pandemic. The Coronavirus pandemic has shaken up industries worldwide and restructured numerous businesses. It is estimated that 41% of businesses closed temporarily due to the pandemic, while around 1.8% have shut down permanently. These numbers are a grim reminder of how difficult it can be to run a […]