National Tech Company
Rebrand.

Client: Joon

The story.

Formerly Voice Ring, The Wagner Agency took the company through a compressive and proprietary workshop called Lab360Â° followed by brand development and implementation of their marketing and advertising efforts. Among other discoveries and revelations, our team determined that Voice Ring no longer defined the brand based on who they are today and seek to be in the future. After an exhaustive nomenclature and brand study, Voice Ring was rebranded and Joon was born.

An early version of the logo prior to working with The Wagner Agency

Updated version of the logo with
the tagline.

The Brand’s History as Voice-Ring and the evolution to Joon.

The brand’s inevitable evolution required a new brand identity. One that spoke casually to the non-techie about techie things. Also, whom the company had and aspired to become, had to be addressed. Say hello to Joon.

With the technology and telecommunications industries communicating mostly in a language that is foreign to the average person, Joon sought to address that challenge through its name, look, and verbal messaging. Joon is fun and even silly at times but also very smart and capable. The voice is casual and approachable while the messaging still conveying the professionalism and decades of experience they have.

Brand Guideline

From Concept to Consistency: Joon’s Brand Evolution.

We partnered with Joon to deliver a transformative brand development and identity solution. This wasn’t just a rebrand; it was a thorough overhaul—from crafting a compelling new name and brand story to defining their vision and mission, and developing cohesive verbal and visual messaging, including a fresh logo and color palette.

We believe in delivering complete solutions that ensure brand consistency and strength across all platforms. When you work with WGNR, you’re not just hiring us for a project; you’re gaining a dedicated partner committed to the continuous evolution of your brand. We understand that a strong identity isn’t just about aesthetics; it’s about maintaining a constant look and feel across all creative outputs.