We Utilize Proprietary Methods and Human Science.
Our solutions consist of various proprietary methods and human science to efficiently connect with your desired audience.
Our solutions consist of various proprietary methods and human science to efficiently connect with your desired audience.
We listen. We observe. We connect. By closely examining human behavior, interests, consumer trends, cultural changes, and economic shifts under a microscope, we uncover valuable insights that guide our strategic approach so that we communicate with the intended audience at the right time, exact geo-location, sentiment, culture, and language, with relevancy.
The better we understand the target audience, the more efficient and effective all advertising and marketing initiatives will be. Especially now when budgets are tight and being closely monitored, our process ensures that every dollar spent is being used to deliver communications directly to the intended audience at the right time, right place, right frequency.
Our marketing and advertising solutions are driven by our proprietary methodologies and guided by key insight. Idea Lab, our internal “think tank,” is open to every member of our team and conducted on a regular basis in a live brainstorming environment. Due to the pandemic, this has been conducted through Zoom. During these sessions, we develop new and innovative techniques to solve client challenges, some of which turn into methodologies that we add to our marketing arsenal.
We firmly believe that you build strong businesses and brands from the inside out, which is why we also provide business consulting to all of our clients. Every touchpoint and experience must be consistent and seamlessly connected with one another. We achieve this by training business teams on how to communicate their brand message and story with relevancy and passion. With full buy-in from these teams, they learn to become brand ambassadors and gain the tools necessary to evangelize the “why” of their brand.
Together with our clients’ internal stakeholders, we review their sales, CRM data, and make well-researched recommendations to improve their businesses. Correcting operational bottlenecks, hiring issues, and identifying limitations on products and services are just some of the issues we address in conjunction with our proprietary workshop, Lab360°™.
Our solutions are aimed at bridging the gap between brands and their desired audience.
Being media neutral means that an idea is independent of the media in which it gets placed. When we are met with your challenges to solve, all of our agency resources are considered without bias. We will evaluate everything from engagement marketing to digital media and terrestrial media to over-thetop (OTT) and streaming audio advertising.
The emotional experience between a consumer and a brand makes a huge positive and memorable impact. Consumers seek to identify themselves with brands and their ability to do so is a significant part of the overall consumer experience.
In our work, we seek to change people’s behavior for the benefit of the consumer, or of society as a whole, as opposed to the marketer. Through brand activation, our clients are able to build longer-term emotional connections between them and their customers.
Our process is composed of two important phases that run systematically in order to continually improve the performance of lead conversions.
Our specialized neuromarketing program provides our clients with deep insights into the “why” of consumer decision-making.
Lab360° is our proprietary workshop that uncovers your business problems and opportunities, dissects and analyzes the brand, reviews current and upcoming products, and studies your audience and market immersion.
Marketing and advertising solutions that are driven by our proprietary methodologies and guided by key insights. Solutions, not services. We don’t mean to get caught up in semantics. It’s just that we do things a little differently and better than the others. Our clients seek solutions to their challenges, not a bunch of services.
WGNR offers a host of proprietary solutions. In our idea lab, our team is regularly developing new ones to more efficiently solve some of the most complicated challenges for our clients.