Our collective decades of experience taught us that today’s businesses need more than just a vendor; they need a confidant, a consultant, a partner in the truest sense of the word. In fact it was Robert Solomon, author of “The Art of Client Services,” that once said an agency’s relationship with a client will not last long if the agency is considered a vendor. Typically a vendor isn’t seen or respected as the client’s mentor or leader. They are just another expense when an agency like ours strives to be one of our clients’ most important investments. Robert (we feel that the use of his first name is acceptable since he is a good friend of this marketing
agency) goes on to say that if a client is unwilling to share either their business plan or marketing plan with their agency, then it’s safe to say that the agency is seen as a mere vendor and not a partner.
We’re not here to dazzle clients with vanity metrics; we’re here to drive real conversions, to turn leads into brand evangelists, and to make a tangible impact on a business’ bottom line.