Seacoast Bank aimed to renew its sponsorship of Making Strides Against Breast Cancer, so we set out to enrich their patronage and the experience of event-goers.
For over twenty years, the American Cancer Society’s Making Strides Against Breast Cancer has rallied communities to combat this fatal illness, financing innovative research, round-the-clock patient support, and vital screenings. Now, Making Strides represents the nation’s most extensive breast cancer event network.
Our first step was to establish a dedicated Seacoast Bank webpage detailing the initiative, the significance of their sponsorship, and our campaign specifics.
The aim of the UGC (user-generated content) and social media interaction campaign was to encourage participants to trace the journey of the iconic, sizable inflatable, The BIG Pink Chair, capture their finest moments on it, and share using tags like #BigPinkChairPic and #SeacoastCares. The prime photo would adorn Seacoast Bank’s Facebook Cover for November, broadening the campaign’s reach past Breast Cancer Awareness Month.
We geotagged each event locale using Snapchat’s bespoke geofilter feature, allowing attendees to select and share their filter of choice. We also supplied guidelines on saving these snaps and repurposing them on Instagram with the campaign hashtags.
Additionally, live event coverage was orchestrated by wgnrSTUDIO and our social media marketing squad.