Making Strides Against Breast Cancer Snapchat Campaign.
Client: Seacoast Bank
Seacoast Bank aimed to renew its sponsorship of Making Strides Against Breast Cancer, so we set out to enrich their patronage and the experience of event-goers.
For over twenty years, the American Cancer Society’s Making Strides Against Breast Cancer has rallied communities to combat this fatal illness, financing innovative research, round-the-clock patient support, and vital screenings. Now, Making Strides represents the nation’s most extensive breast cancer event network.
- 8 events.
- 20% lift in brand awareness.
- 3,454 filters used.
- 1,235 filters shared.
Our strategy unfolded.
Our first step was to establish a dedicated Seacoast Bank webpage detailing the initiative, the significance of their sponsorship, and our campaign specifics.
The aim of the UGC (user-generated content) and social media interaction campaign was to encourage participants to trace the journey of the iconic, sizable inflatable, The BIG Pink Chair, capture their finest moments on it, and share using tags like #BigPinkChairPic and #SeacoastCares. The prime photo would adorn Seacoast Bank’s Facebook Cover for November, broadening the campaign’s reach past Breast Cancer Awareness Month.
We geotagged each event locale using Snapchat’s bespoke geofilter feature, allowing attendees to select and share their filter of choice. We also supplied guidelines on saving these snaps and repurposing them on Instagram with the campaign hashtags.
Additionally, live event coverage was orchestrated by wgnrSTUDIO and our social media marketing squad.
Would you like to work with us?
Let’s discuss your current goals and objectives and discover how to best support your needs.
All SEO work plans include.
- Website auditing
- Title tag optimization
- Meta tags optimization
- Heading tags optimization
- Content optimization
- SEO friendly URL setup
- Image optimization
- Fixing front-end and hosting server errors
-
Custom 404 error page setup and optimization
- Management of temporary and permanent redirection
-
Fix broken internal and outbound links
- Find and fix HTTP links on HTTPS pages
- Creation, optimization, and registrations of sitemap.xml
- Creation and optimization of robots.txt and Googlebot crawls
- Google Search Console setup configuration, and management
- Google analytics setup and management
- Fix HTTPS status issues
- Mobile site optimization (if applicable)
- Find and fix orphaned webpages
- Backlink analysis and disavow entries (one-time in first month)
- Monthly SEO progress report