Making Strides Against Breast Cancer Snapchat Campaign.

Client: Seacoast Bank

free seo audit,free seo audit tool online,free seo audit report,free seo audit report pdf,free seo audit report download,free seo audit checklist,free website audit,free website audit tool,free website audit checker,free website auditor,free website audit checklist,website audit service,website audit tool,website audit checklist,website audit software,website auditor,seo audit cost,seo audit software,seo audit,seo audit checklist,seo audit services

Here's the story.

When Seacoast Bank expressed a desire to sponsor Making Strides Against Breast Cancer for the second year in a row, we began exploring ideas that would add value to their sponsorship and those attending the events.

An American Cancer Society initiative for more than two decades, Making Strides Against Breast Cancer has united communities in the fight against this deadly disease and funded breakthrough research, 24/7 support for breast cancer patients, and access to lifesaving screenings. Today, Making Strides is the largest network of breast cancer events in the nation.

This was our approach.

We began by creating a dedicated landing page on the Seacoast Bank website to describe the initiative, the meaning behind Seacoast Bank’s sponsorship, and details on the campaign we had created.

The purpose of the UGC (user-generated content) and social media engagement campaign was to have people follow the itinerary of the iconic larger-than-life inflatable, The BIG Pink Chair, and snap their best pictures on the chair while using hashtags such as #BigPinkChairPic and #SeacoastCares. The top picture would become Seacoast Bank’s Facebook Cover Image for the entire month of November, further extending awareness beyond October.

Each event location was geofenced through Snapchat’s custom geofilter tool so that attendees could use the filter of their preference when snapping their shot. Additionally, we provided instructions on how the snaps could be saved to their phone and repurposed on Instagram using the same hashtags.

Live video streaming of the event was also coordinated by the WGNR Studio and social media marketing teams.

Play Video

Custom Geofilters on Snapchat

Geolocations

free seo audit,free seo audit tool online,free seo audit report,free seo audit report pdf,free seo audit report download,free seo audit checklist,free website audit,free website audit tool,free website audit checker,free website auditor,free website audit checklist,website audit service,website audit tool,website audit checklist,website audit software,website auditor,seo audit cost,seo audit software,seo audit,seo audit checklist,seo audit services
free seo audit,free seo audit tool online,free seo audit report,free seo audit report pdf,free seo audit report download,free seo audit checklist,free website audit,free website audit tool,free website audit checker,free website auditor,free website audit checklist,website audit service,website audit tool,website audit checklist,website audit software,website auditor,seo audit cost,seo audit software,seo audit,seo audit checklist,seo audit services

Would you like to work with us?

Let’s discuss your current goals and objectives and discover how to best support your needs.