Does The Restaurant Delivery Market Lack A Strong Market Identity?
Over the last decade, the restaurant and hospitality industry has been transformed by online delivery services. In 2019, restaurant-to-consumer food delivery has brought in revenue over $50,000 million, with an annual growth rate of almost 10%. Food delivery has become a key way to diversify and attract new customers.
But restaurant-to-consumer food delivery is also a crowded market. Whether you share your menus on a service like UberEats, DoorDash or PostMates, or set up your own restaurant app… you’re competing with a lot of other restaurants for space in diners’ budgets and on their plates. In this post, we’ve collected 4 essential strategies for marketing a food delivery service.