Over the last decade, the restaurant and hospitality industry has been transformed by online delivery services. In 2019, restaurant-to-consumer food delivery has brought in New Windowrevenue over $50,000 million, with an annual growth rate of almost 10%. Food delivery has become a key way to diversify and attract new customers.
But restaurant-to-consumer food delivery is also a crowded market. Whether you share your menus on a service like New WindowUberEats, DoorDash or New WindowPostMates, or set up your own restaurant app… you’re competing with a lot of other restaurants for space in diners’ budgets and on their plates. In this post, we’ve collected 4 essential strategies for marketing a food delivery service.
Why do consumers choose food delivery over cooking at home or going out to eat? One word: convenience.
So the first step in online food delivery marketing is to create – and advertise – how convenient your restaurant delivery service is.
Of course, different customers will have different needs and wants. Spend some time New Windowcreating buyer personas so that you can design and market your food delivery service in ways that appeal to them. Think about who you’re delivering to: city professionals, busy families, college students…
Convenience is also key when it comes to marketing online food delivery. Wherever your customers search for you, you should be there – ready and waiting with menus, opening hours, and contact details.
Once someone orders food delivery from your restaurant, add them to your email marketing lists. Send regular food delivery marketing campaigns to stay in touch. Try these ideas:
Seasonal menu updates.
Exclusive, limited-time offers for subscribers.
Behind the scenes. Share staff stories or secret insights into your restaurant kitchen.
Personalized messages. Use dynamic messaging to send offers and insights which are personalized to each individual reader. Use information like location, order history, or birthdays.
Finally, make sure that your food delivery business is serving up a consistent brand across all your channels. That’s everything from your website to your restaurant signage, delivery app, social media profiles, and food wrappers.
Armed with these food delivery marketing ideas, you’re now ready to grab a big slice of the restaurant industry pie.