The Metaverse: A New Frontier for Brands and Businesses

In the wake of the internet age, we are now embarking on a bold journey into a new digital realm known as the metaverse. According to a recent report by Grayscale, the metaverse could generate as much as $1 trillion in annual revenue for companies across a broad range of sectors. With our team at WGNR actively engaged in this space through our Meta Platforms office, named wgnrMETA, we understand the value of participating in this digital evolution.

What is the Metaverse?

The metaverse is a collective virtual shared space, a convergence of physical and virtual reality. It’s a digitally created space where individuals can interact, work, play, learn, shop, and more in real-time. Technology research firm Gartner predicts that by 2024, 25% of people will spend at least one hour a day in the metaverse.

Why Should Brands and Businesses Pay Attention to the Metaverse?

Expanding the Consumer Experience

The metaverse offers businesses a new medium to connect with customers. IDC predicts that by 2023, 70% of companies will have experimented with immersive technologies for customer and employee engagement. With a virtual storefront or showroom, like our wgnrMETA, businesses can provide customers with immersive brand experiences.


New Avenues for Advertising and Marketing

The metaverse is set to revolutionize advertising and marketing. A survey by PwC revealed that 91% of businesses are already making investments in VR/AR technologies for marketing purposes. Digital billboards, 3D product models, virtual reality demonstrations – the metaverse offers a multitude of innovative strategies.

Digital Real Estate and Ownership

Blockchain technology enables the ownership and trade of virtual property in the metaverse. A report from Deloitte suggests that the virtual goods market could reach $400 billion by 2025. Establishing a presence in the metaverse, like our wgnrMETA office, allows businesses to host events, display products, and interact with customers in a new way.


Fostering Community and Engagement

The metaverse fosters a sense of community and engagement. A recent study by Accenture found that 94% of consumers are more likely to stick with brands that offer interactive experiences. Owning a space in the metaverse offers a unique platform for customer engagement.

The Future is Here

The metaverse presents a tremendous opportunity for businesses to expand their horizons, reach their audiences in innovative ways, and capitalize on the future of digital interaction. As per a report by Bloomberg Intelligence, companies that engage with the metaverse could see a 10-fold increase in digital revenues within the next decade.

At WGNR, we’ve recognized this potential and have taken steps to secure our space in what Meta calls the Multiverse, with wgnrMETA. We invite you to join us in this new digital dimension as we navigate and create the future together.

In this era of continuous digital evolution, businesses that fail to adapt risk being left behind. Welcome to the metaverse!

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