Boundary Restaurant Branding.

Client: Fairmont Hotels & Resorts

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The story.

Perched on Bermuda’s stunning south shore with miles of pink sand beaches alongside a private beach club, sits the luxurious Fairmont Southampton, Bermuda beach. 

Conveniently located in the mid-Atlantic, less than a two-hour flight from most east coast gateways; the hotel was opening up a new sports bar and restaurant and was seeking a new brand, menus, coasters, and other branded items for their patrons.

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Brand Identity + Logo Design.

A new, fresh, and clean brand identity was created for Boundary; one of the many restaurants and lounges branded by WGNR for Fairmont Southampton. Boundary is the only sports bar in Bermuda’s West End. Bold & artisanal, our chefs craft smoked-toperfection barbecue and other pub favorites.
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Coasters With Personality.

A mixed batch of beverage coasters was created to add personality and be consistent with the brand, each one with a clever phrase or statement. These coasters won multiple American Advertising Awards including a special award for Copywriter of The Year.
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Bar and Restaurant Menu.

Menus styled consistently with the Boundary brand.
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All SEO work plans include.

  • Website auditing
  • Title tag optimization
  • Meta tags optimization
  • Heading tags optimization
  • Content optimization
  • SEO friendly URL setup
  • Image optimization
  • Fixing front-end and hosting server errors
  • Custom 404 error page setup and optimization
  • Management of temporary and permanent redirection
  • Fix broken internal and outbound links
  • Find and fix HTTP links on HTTPS pages
  • Creation, optimization, and registrations of sitemap.xml
  • Creation and optimization of robots.txt and Googlebot crawls
  • Google Search Console setup configuration, and management
  • Google analytics setup and management
  • Fix HTTPS status issues
  • Mobile site optimization (if applicable)
  • Find and fix orphaned webpages
  • Backlink analysis and disavow entries (one-time in first month)
  • Monthly SEO progress report