The Key Tenets of Successful Email Marketing.
4% of email recipients made at least one purchase last year based on a promotional email.” – ConvinceAndConvert.com
An email marketing program that incorporates good strategy, design, a compelling subject line, and a targeted list, can consistently be one of your highest converting media channels. It starts with a well-organized and segmented email list collected from your website or another ethically obtained source that is funneled into a monthly distribution program. Email marketing is one of the best ways to build a relationship with current and potential customers in an intimate way.
There are six important steps by which a successful email-marketing program is executed and they are as follows: