How Web Accessibility Improves SEO and Increases Traffic to Your Website
News. How Web Accessibility Improves SEO and Increases Traffic to Your Website Web accessibility is the practice of ensuring that websites and web content can be accessed by everyone, including those with disabilities. While the primary goal of web accessibility is to provide equal access to information and services, it also has significant benefits for […]
The Ultimate Guide to Designing and Developing HTML Email Signatures
News. The Ultimate Guide to Designing and Developing HTML Email Signatures Email signatures are a crucial part of any professional email communication. However, designing and developing an HTML email signature can be challenging due to the variances in technology and email clients. Each email client does things a little differently, which can make it confusing […]
How much does working with a marketing or advertising agency cost?
News. How much does working with a marketing or advertising agency cost? Marketing and advertising agencies are known for being tight-lipped about their prices. This could be because they don’t want their competitors to catch wind, or pricing is too complex to easily define, or they’re nervous about scaring off prospects. Nevertheless, in this blog, […]
3 Ways To Boost Your Twitter Engagement
“Help me increase my Twitter engagement” is a cry for help that can excite many amateur social media consultants. In the wrong hands, this intention can lead to sketchy and expensive solutions, including creating bogus accounts and paying a ton of money to artificially and inconsistently boost your presence.
Why you should use Pinterest for pre-holiday marketing
News. Why you should use Pinterest for pre-holiday marketing Most of us have probably spent at least some time browsing recipes, interior design tips or travel information on Pinterest. Visitors to the site love it because it’s visual, engaging and creates opportunities for personalization. But who knew that it is such a great marketing vehicle—especially […]
The Complete Guide to Social Media Marketing for Hotels
News. The Complete Guide to Social Media Marketing for Hotels Social media is one of the first places people go to when researching their next trip. Consumers use it to find travel inspiration, attractions, restaurants, resorts, and even hotels. In today’s day and age, social media marketing is a necessity for hotels that want to stay ahead […]
5 Ways To Use Social Media in Restaurant Marketing
News. 5 Ways To Use Social Media in Restaurant Marketing Managing a restaurant is a busy and complex job making it difficult to find time to manage your social media marketing. However, connecting to a social audience is paramount to the success of restaurants and social media has become an essential tool for restaurant marketing. […]
7 Common Social Media Marketing Mistakes That Startups Should Avoid
News. 7 Common Social Media Marketing Mistakes That Startups Should Avoid About 95% of small businesses intend on increasing their marketing budgets. As a startup, you need to get ahead of the curve! Otherwise, you might fall behind (and out of mind with your customers). Here are seven common marketing mistakes you’ll need to avoid on social […]
9 Quick Tips for Creating Meaningful Social Media Content
News. 9 Quick Tips for Creating Meaningful Social Media Content Today, Search New Window7 in 10 Americans are using social media. These platforms have become staples in our internet-driven lives. Not only are people using social media to connect but it’s how they get news, entertainment, and more. However, it’s becoming increasingly hard to capture the attention […]
Expert Tips for Building a Successful Social Media Marketing Strategy
News. Expert Tips for Building a Successful Social Media Marketing Strategy If you like to scroll through your Facebook or Twitter feed on your Smartphone as a way to wind down after a long day, you’re far from alone. As of 2022, Account New Window4.48 billion people around the world use at least one social media platform […]