Why you should use Pinterest for pre-holiday marketing.

With a Pinterest button, your site visitors can save your content to their Pinterest boards to review at a later time for gift buying ideas. It’s not all about pretty pictures though. Pinterest has web analytics features to give brands some insight into Pinterest activity. For example, Pinterest can show the number of people who have pinned from a company’s website, how many have seen the pins and the number of people who have visited the site from redirection from Pinterest.

The analytics can also show the Most Repinned, Most Recent Pins and Most Clicked pins so that brands can gauge interest and modify Pinterest content when necessary.

Overall, Pinterest is a great selling tool for the ramp-up period before the holidays and industry experts recommend it for its power to showcase and influence.

“Brands need to Search go forth and pin,” according to senior vice president of social, mobile, and content lead at Digitas Jordan Bitterman. “A recent study reveals the opportunity for brands to drive the conversation on visual platforms like Pinterest. By leveraging rich consumer insight, brands can take the guesswork out of their visual content strategy, and share the types of images their audience wants to see.”