Farm to Table: The Growing Trend of Traceability in Food Branding.
In today’s food and beverage industry, the journey from farm to table is becoming as important as the product itself. Traceability, the ability to track the origin and journey of food products, is not just a trend but a movement. At WGNR, a digital-first, global brand marketing agency, we recognize the increasing demand for transparency in food branding and its impact on consumer choices. This article explores the significance of traceability in food branding and how it’s reshaping consumer expectations and industry practices.