With Jonathan Smiga at the helm, Barnie’s Coffee & Tea Co. embarked on a transformative journey. Our role expanded to encompass a multifaceted branding strategy, including logo design, packaging innovation, and a comprehensive rebranding exercise. The creation of Barnie’s CoffeeKitchen® was a pivotal moment, reflecting Smiga’s vision of coffee as a culinary art. Our team developed a new brand identity, delivering over 200 logo concepts, 28 naming options, and a rich, evocative color palette,
ensuring that Barnie’s new direction resonated with consumers and the market.