Boundary Restaurant Branding.
Client: Fairmont Hotels & Resorts
The story.
Perched on Bermuda’s stunning south shore with miles of pink sand beaches alongside a private beach club, sits the luxurious Fairmont Southampton, Bermuda beach.
Conveniently located in the mid-Atlantic, less than a two-hour flight from most east coast gateways; the hotel was opening up a new sports bar and restaurant and was seeking a new brand, menus, coasters, and other branded items for their patrons.
Brand Identity + Logo Design.
A new, fresh, and clean brand identity was created for Boundary; one of the many restaurants and lounges branded by WGNR for Fairmont Southampton. Boundary is the only sports bar in Bermuda’s West End. Bold & artisanal, our chefs craft smoked-toperfection barbecue and other pub favorites.
Coasters With Personality.
A mixed batch of beverage coasters was created to add personality and be consistent with the brand, each one with a clever phrase or statement. These coasters won multiple American Advertising Awards including a special award for Copywriter of The Year.
Bar and Restaurant Menu.
Menus styled consistently with the Boundary brand.
Would you like to work with us?
Let’s discuss your current goals and objectives and discover how to best support your needs.
All SEO work plans include.
- Website auditing
- Title tag optimization
- Meta tags optimization
- Heading tags optimization
- Content optimization
- SEO friendly URL setup
- Image optimization
- Fixing front-end and hosting server errors
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Custom 404 error page setup and optimization
- Management of temporary and permanent redirection
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Fix broken internal and outbound links
- Find and fix HTTP links on HTTPS pages
- Creation, optimization, and registrations of sitemap.xml
- Creation and optimization of robots.txt and Googlebot crawls
- Google Search Console setup configuration, and management
- Google analytics setup and management
- Fix HTTPS status issues
- Mobile site optimization (if applicable)
- Find and fix orphaned webpages
- Backlink analysis and disavow entries (one-time in first month)
- Monthly SEO progress report