One brand building strategy that can be done organically or through paid advertising is social media marketing. Did you know nearly Search 70 percent of American adults are on Facebook? Out of those, the majority use it at least once a day.
Facebook, Instagram, YouTube, and several other social media platforms have become increasingly popular over the last few decades. As such, they’ve become increasingly important for brand development strategies.
You can use social media organically to gain more and more followers. Try to post something on your profile roughly once a day. However, the content must be engaging, relevant, and valuable — otherwise, users will have no reason to follow you.
Encourage your current followers to like, comment, and share your posts so their friends and followers will be exposed to your content. You can boost engagement by running contests or raffles that offer free giveaways or exclusive discounts. Make sure you stipulate in the details that users must (like, share, and/or comment) to be entered.
Alternatively, you can invest in paid advertising. Through paid social media advertising, you can select the demographic of users you want to see your ads based on age, gender, location, interests, and more. This is vital for optimizing your marketing budget.
Paid advertising also tracks each ad to give you important feedback on how well it performed. You’ll see how many people saw it in their feeds as well as the engagement it received (likes, comments, shares, link clicks). You can even run A and B ads simultaneously to compare and contrast ad styles and techniques.