The Metaverse: A New Frontier for Brands and Businesses
News. The Metaverse: A New Frontier for Brands and Businesses. In the wake of the internet age, we are now embarking on a bold journey into a new digital realm known as the metaverse. According to a recent report by Grayscale, the metaverse could generate as much as $1 trillion in annual revenue for companies […]
Preparing for 2024: A Guide for Brands, Businesses, and Marketers
Get ready for success in 2024 with our comprehensive guide for brands, businesses, and marketers. Stay ahead of the competition & thrive in the new year. Learn more now!
Striking a Balance Employee Monitoring and its Impact on Productivity and Trust
News. Striking a Balance Employee Monitoring and its Impact on Productivity and Trust. As the global workforce evolves, businesses are increasingly adopting employee-monitoring software to maintain productivity. However, the growing use of such software may lead to various legal and cultural challenges, as well as a potential disconnect between managers and employees. The Double-Edged Sword […]
Brand Equity in the Digital Age: Standing Out Amidst 10,000 Daily Messages
News. Brand Equity in the Digital Age: Standing Out Amidst 10,000 Daily Messages. If you have a brand, chances are you are part of the tidal wave of noise an average American tries to fight constantly. Research puts a number on this – a whopping 10,000 brand messages a day. That is a lot of clutter […]
The Rise of Conversational Marketing Software: Why You Should Pay Attention
News. The Rise of Conversational Marketing Software: Why You Should Pay Attention. Conversational Marketing Software is not just another buzzword in the ever-evolving landscape of digital marketing; it’s a game-changing strategy that’s here to stay. With a projected market size of USD 4501.6 million by 2028, this trend is something businesses can’t afford to ignore. […]
Exploring Threads: A Fresh Approach to Text-Based Social Media
News. Exploring Threads: A Fresh Approach to Text-Based Social Media. In the ever-evolving landscape of social media, Meta’s Threads has emerged as a revolutionary platform, poised to reshape the way marketers engage with their audience. Launched on July 5th, Threads has witnessed unprecedented growth, with millions of users flocking to the platform within the first […]
10 Effective Social Media Interaction Posts to Boost Engagement and Build Brand Loyalty
News. 10 Effective Social Media Interaction Posts to Boost Engagement and Build Brand Loyalty. In today’s fast-paced digital landscape, businesses face a constant challenge in capturing their audience’s attention. With an abundance of content flooding social media platforms, it has become vital for brands to adopt innovative strategies to connect with their customers. One powerful […]
How Web Accessibility Improves SEO and Increases Traffic to Your Website
News. How Web Accessibility Improves SEO and Increases Traffic to Your Website. Web accessibility is the practice of ensuring that websites and web content can be accessed by everyone, including those with disabilities. While the primary goal of web accessibility is to provide equal access to information and services, it also has significant benefits for […]
The Ultimate Guide to Designing and Developing HTML Email Signatures
News. The Ultimate Guide to Designing and Developing HTML Email Signatures. Email signatures are a crucial part of any professional email communication. However, designing and developing an HTML email signature can be challenging due to the variances in technology and email clients. Each email client does things a little differently, which can make it confusing […]
How much does working with a marketing or advertising agency cost?
News. How much does working with a marketing or advertising agency cost? Marketing and advertising agencies are known for being tight-lipped about their prices. This could be because they don’t want their competitors to catch wind, or pricing is too complex to easily define, or they’re nervous about scaring off prospects. Nevertheless, in this blog, […]
Google Releases March 2023 Broad Core Update: What You Need to Know
News. Google Releases March 2023 Broad Core Update: What You Need to Know. In March 2023, Google released its latest Broad Core algorithm update, causing ripples in the SEO community. The search engine giant has a history of releasing these updates, which often shake up search engine rankings, affecting businesses and websites of all kinds. […]
How to Stand out in the Highly Competitive Health, Fitness, and Beauty Industry
News. How to Stand out in the Highly Competitive Health, Fitness, and Beauty Industry. There’s no question that consumers are prepared to spend big money on health, fitness, and personal beauty, but how should you go about getting your share of that huge market? Continue reading below to discover the historically proven methods that have […]
Top 5 Reasons for a Restaurant Rebrand
News. Top 5 Reasons for a Restaurant Rebrand. What brings customers into your restaurant? It could be the sign you have over the door, the attractive décor inside, the menu listed on your website, online reviews, and recommendations, or even the delicious aroma wafting from your restaurant and down the street. And all of those […]
The Strategic Advantage of Local Banks
News. The Strategic Advantage of Local Banks. George Bailey was not the only banker who cared deeply about his community. Over time, America traded It’s a Wonderful Life for “too big to fail.” Fortunately, local banks have been experiencing exponential growth amidst some negative feelings people have when they think of the big banks such […]
How to Avoid Online Reputation Scams
Emphasis on the good. Unfortunately, as complex as the online business has become, even the quest for good web integrity is plagued with a few scammy situations. Here’s how to spot the latest trends in these and how to avoid the nasty consequences of accidentally running across them.
Form vs. Function: Does Your Work Environment Reflect Your Brand?
Marketing managers are by no stretch of the imagination interior decorators, but it bears mention that first impressions count with your customers and prospective customers. Do your decorating scheme and floor plan reflect your brand? How can you reinforce your brand through the choices you make? From the executive offices to conference rooms to your personal space, design matters and is a reflection of your company.
3 Ways To Boost Your Twitter Engagement
“Help me increase my Twitter engagement” is a cry for help that can excite many amateur social media consultants. In the wrong hands, this intention can lead to sketchy and expensive solutions, including creating bogus accounts and paying a ton of money to artificially and inconsistently boost your presence.
Conducting Successful Virtual Meetings
Virtual meetings have become the new normal in today’s world.
The Local Advantage: Choose an Orlando Advertising Agency
News. The Local Advantage: Choose an Orlando Advertising Agency. Many small to medium sized businesses (SMBs) have the option to contract with a plethora of national and even international firms to deliver needed services. So, why should central Florida businesses choose a local advertising agency when they could a ones in larger cities like New […]
The Top 7 Things Every Ad Agency Should Provide to its Clients
News. The Top 7 Things Every Ad Agency Should Provide to its Clients. Hiring an ad agency can be a difficult decision if you don’t have an idea of what that agency should do for you. There are certainly differences in how your agency will partner with you based on your industry, company scale and […]
Advice for Today’s CMO: Focus on the Big 3
News. Advice for Today’s CMO: Focus on the Big 3. If there’s anywhere in the enterprise that shows up that traditional marketing is a thing of the past, it’s in the role of the CMO. It used to be that marketing focused on generating leads with traditional tactics such as advertising and direct mail. Today, […]
Trends and Predictions for Smarter Marketing Campaigns
News. Trends and Predictions for Smarter Marketing Campaigns. Although digital marketing tools and technology like automation, AI, video, voice search, and the rise of the chatbots will continue to make an impact on marketing campaigns across industries, 2019 will also see a push for more personalization and customer centered approaches, with a focus on quality […]
Why you should use Pinterest for pre-holiday marketing
News. Why you should use Pinterest for pre-holiday marketing. Most of us have probably spent at least some time browsing recipes, interior design tips or travel information on Pinterest. Visitors to the site love it because it’s visual, engaging and creates opportunities for personalization. But who knew that it is such a great marketing vehicle—especially […]
The Key Tenets of Successful Email Marketing
News. The Key Tenets of Successful Email Marketing. 4% of email recipients made at least one purchase last year based on a promotional email.” – ConvinceAndConvert.com An email marketing program that incorporates good strategy, design, a compelling subject line, and a targeted list, can consistently be one of your highest converting media channels. It starts […]
Find Your Voice: Optimizing Your Content for Voice Search
News. Find Your Voice: Optimizing Your Content for Voice Search. Search engines can hear you now. Driven by the rapidly-increasing popularity of digital assistants such as Siri, Cortana, Alexa, and Google Assistant, people are increasingly using their voices to conduct web searches through their mobile devices and smart speakers. Alpine.AI estimates there are over one […]
Lead Marketing Automation: Why It Matters And How It Helps A Business
News. Lead Marketing Automation: Why It Matters And How It Helps A Business. Marketing strategies change every day. Trying to keep up with the latest trends and your existing strategies manually can take its toll. Your employees will likely start making mistakes or struggle to meet deadlines. As a result, you’ll fall behind the competition, allowing other […]
5 Unusual Marketing Ideas to Increase Restaurant Sales
News. 5 Unusual Marketing Ideas to Increase Restaurant Sales. Restaurant owners in 2019 face an increasingly competitive market. Many of them are turning to technology or diversifying their business. As the old saying goes, “necessity is the mother of invention” – and restaurateurs are certainly inventing some creative strategies to increase restaurant sales. In this […]
Hotel Video Marketing: What You Need to Know
News. Hotel Video Marketing: What You Need to Know. Promoting a hotel and generating more bookings can be difficult in today’s crowded hospitality space. A great way to make your property stand out is through using videos. At WGNR, we’ve done our fair share of hotel video marketing and learned a lot of things along […]
Does The Restaurant Delivery Market Lack A Strong Market Identity?
News. Does The Restaurant Delivery Market Lack A Strong Market Identity? Over the last decade, the restaurant and hospitality industry has been transformed by online delivery services. In 2019, restaurant-to-consumer food delivery has brought in revenue over $50,000 million, with an annual growth rate of almost 10%. Food delivery has become a key way to diversify […]
The Complete Guide to Social Media Marketing for Hotels
News. The Complete Guide to Social Media Marketing for Hotels. Social media is one of the first places people go to when researching their next trip. Consumers use it to find travel inspiration, attractions, restaurants, resorts, and even hotels. In today’s day and age, social media marketing is a necessity for hotels that want to […]
How Hotels Can Prepare for Voice Search Revolution?
News. How Hotels Can Prepare for Voice Search Revolution? Increasingly, people are finding that they can use voice search to multitask. It’s faster and easier than text-based search. And, voice search quality is improving. In 2013, the apps would deliver a correct response just 70 percent of the time. Now, users get answers 95 percent […]
Five Reasons Why Managing Your Own Investment Property is a Bad Idea
News. Five Reasons Why Managing Your Own Investment Property is a Bad Idea. Rental income from investment properties is high on the list of passive income streams. No question. There may be a disconnect, however, between the vision and the reality of managing investment properties. People have the idea that real estate investors just sit […]
Progressive Insurance’s New Sign Spinner Campaign
News. Progressive Insurance’s New Sign Spinner Campaign. Have you caught them yet? Progressive Insurance has recently launched a new campaign centered around this super-focused and serious sign spinner. He’s no Flo, played by actress and comedian Stephanie Courtney, but he’s not supposed to be either. It’s a departure, right? Um, yeah. Our advertising agency in […]
Why You Should Hire a Local Orlando Ad Agency
News. Why You Should Hire a Local Orlando Ad Agency. There’s a lot to juggle when you’re running a local business and it’s not always easy to devote time and resources to your marketing efforts. Hiring a brand marketing and advertising agency allows you to access the latest knowledge and expertise in the discipline without the […]
The Key to Attracting Millennial Hotel Customers – Coffee
News. The Key to Attracting Millennial Hotel Customers – Coffee. The millennial demographic is finally coming of age, reaching adulthood in their millions. For a generation who grew up in a world more interconnected than ever before, the urge to go out and see that world is an inbuilt one. Adulthood means careers, which means […]
5 Remote Team Building Activities to Increase Productivity
News. 5 Remote Team Building Activities to Increase Productivity. We often take social work interactions for granted, especially in a traditional brick and mortar environment. However, remote team building is a “horse of a different color”. Communication, everyday interactions, and water cooler banter are all activities that occur organically in a traditional office environment. In […]
How a Properly Optimized CRM Can Increase Your Sales
News. How a Properly Optimized CRM Can Increase Your Sales. Customer relationship management is often an under-optimized growth lever for businesses. However, in today’s tech-powered age customers are increasingly seeking the human touch. Thus, making Customer Relationship Management tech a major player in every businesses’ sales force. Studies show that it takes 5 to 10 […]
Top 7 Reasons to Buy Local
News. Top 7 Reasons to Buy Local. Doing business locally helps support the brands and businesses right in your community. It also ensures money is cycled back into your local economy. Buying local support brands in your area, stimulates your personal economy, and ensures that you have abundant choices when it comes to products and […]
5 Ways To Use Social Media in Restaurant Marketing
News. 5 Ways To Use Social Media in Restaurant Marketing. Managing a restaurant is a busy and complex job making it difficult to find time to manage your social media marketing. However, connecting to a social audience is paramount to the success of restaurants and social media has become an essential tool for restaurant marketing. […]
How Small Retail Businesses Can Drive Growth
News. How Small Retail Businesses Can Drive Growth. How you communicate with your customers if very important. The chances are you’re using a variety of channels including email, social media, your website, online ads, and even the signage you display in store. omnichannel marketing is a way to coordinate all of those media, offer next-level […]
Why You Can’t Live Without Marketing Automation This Year
News. Why You Can’t Live Without Marketing Automation This Year. Marketers are generally tasked with having to assimilate data, create promotions, manage social media marketing, master analytics, and accomplish it all in a timely manner. But even the most prolific marketing departments can’t do it all on their own and realize success. They need to […]
5 Facts About Customer Loyalty and Restaurant Marketing
News. 5 Facts About Customer Loyalty and Restaurant Marketing. When you run a restaurant or hospitality business, it can feel like you’re being asked to do something new every week. Add delivery options. Get on this new social network. Well, in today’s post, we’re taking a different tack. Let’s focus on the value of retaining […]
Better Customer Experiences Combine Automation With Human Interaction
News. Better Customer Experiences Combine Automation With Human Interaction. We’re living and working in a digitally-immersed world. No question. Digital control sales, marketing, support and every other customer engagement. Digital is a business imperative and customers have become acclimated to engaging in that way. There are so many efficiencies and interaction improvements that digital is […]
12 Common Mistakes to Avoid When Managing Remote Teams
News. 12 Common Mistakes to Avoid When Managing Remote Teams. About New Window57% of Americans are working remotely. With the myriad of benefits involving remote working, the prevalence of this setting isn’t surprising. Yet, the productivity of your remote team will highly depend on your management. The way you manage your in-house team is pretty different from […]
10 Brand Development Strategies to Keep Your Brand Top-of-Mind
News. 10 Brand Development Strategies to Keep Your Brand Top-of-Mind. Did you know that small business startups only have a 50 percent chance of making it past five years? However, the success of your business isn’t exactly a coin-toss. In truth, you have complete control over your success. The decisions you make every day affect your business, […]
7 Common Social Media Marketing Mistakes That Startups Should Avoid
News. 7 Common Social Media Marketing Mistakes That Startups Should Avoid. About 95% of small businesses intend on increasing their marketing budgets. As a startup, you need to get ahead of the curve! Otherwise, you might fall behind (and out of mind with your customers). Here are seven common marketing mistakes you’ll need to avoid on social […]
9 Quick Tips for Creating Meaningful Social Media Content
News. 9 Quick Tips for Creating Meaningful Social Media Content. Today, Search 7 in 10 Americans are using social media. These platforms have become staples in our internet-driven lives. Not only are people using social media to connect but it’s how they get news, entertainment, and more. However, it’s becoming increasingly hard to capture the attention of […]
A Step by Step Guide on How to Create a Brand That’s Meaningful
News. A Step by Step Guide on How to Create a Brand That’s Meaningful. The best way to gain success is to have a brand that is known and loved. Not everyone knows how to create a brand to become a household name such as Kleenex, Coke, or Dove. It takes time but it is […]
Expert Tips for Building a Successful Social Media Marketing Strategy
News. Expert Tips for Building a Successful Social Media Marketing Strategy. If you like to scroll through your Facebook or Twitter feed on your Smartphone as a way to wind down after a long day, you’re far from alone. As of 2022, Account 4.48 billion people around the world use at least one social media […]
How Brands Greatly Benefit From Hiring Marketing Consulting Firms
News. How Brands Greatly Benefit From Hiring Marketing Consulting Firms. Do you have an advertising campaign in place? Perhaps you have a great advertising idea but don’t know how to execute it. Regardless, marketing consulting firms can build your brand. What is a brand? A brand is the company’s design, logo, name, or […]